Private equity buys into e-commerce - Taylor Wessing advises seller on sale of marmalade GmbH and Makaira GmbH to ECOMMERCE ONE

marmalade GmbH, one of Germany's leading e-commerce agencies, and Makaira GmbH, a provider of an e-commerce marketing suite for online retail, have been sold by marmalade Group GmbH to ECOMMERCE ONE Group.

As a group of companies, ECOMMERCE ONE bundles various software providers and consulting companies in the e-commerce market to provide online retailers with comprehensive solutions. The now acquired companies marmalade GmbH and Makaira GmbH complement the offering with development and consulting expertise as well as established and sought-after technologies. The “buy and build" strategy of ECOMMERCE ONE is supported by the private equity firm Oakley Capital.

A team from the international law firm Taylor Wessing, led by Hamburg-based partner Jens Wolf, advised the seller on all legal issues in connection with the sale.

Legal advisors to the seller
Taylor Wessing Germany: lead partner Dr. Jens Wolf (Partner, M&A/Venture Capital, Hamburg/Berlin), Dr. Wiebke Baars (Partner, Trademarks, Advertising & Design, Hamburg), Dr. Tobias Schelinski (Partner, IT/Data, Hamburg), Dr. Jens Wiesner (Partner, Banking/Finance, Hamburg), Sven Kahlert (Salary Partner, Real Estate, Hamburg), Dr. Philipp Weiten (Salary Partner, Tax, Düsseldorf), Philipp Hoegl (Senior Associate, M&A/Venture Capital, Hamburg), Louisa Borchers (Associate, Banking/Finance, Hamburg), Patrizia Neifert (Associate, IT/Data, Hamburg)