Q4: a visual guide to ASA rulings

Have a look at our latest advertising infographics summarising key aspects of ASA decisions for the quarter. The statistics are closely similar to Q3, with 81 rulings (compared to 87 for Q3) and 90% of complaints that went to a ruling upheld (as opposed to 85% for Q3). There were fewer individual complaints/complainants overall – 158 (compared to 406 for Q3). Again, over half of all complaints emanated from consumers and the vast majority related to internet and social media adverts. Gender/sex, medicines/remedies and children/the vulnerable remained commonly cited issues.

Headlines (for the period 31 August to 16 November 2022)

• No. of rulings: 81*
• No. of complaints/complainants: 158
• Average no. of complaints per ruling: 1.95
• Most complained about: 
  
  • HSBC Bank plc ruling (19 October): 45 complaints
  • FLAB Ltd t/a Fat Lad At The Back ruling (21 September): 11 complaints
• Average no. days between publication of ad and decision: 195

*An additional 117 complaints were informally resolved but, as details are not published, these are not included in our figures.

Outcome of rulings

Type of complainant

Sector

Issue

Media type

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