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Influencer advertising is in fashion
Love Island is back and with it comes a fresh tranche of fledgling influencers, itching to flog their image and their voice to the highest bidder on return to the mainland. Brands large and small will be falling over themselves to ensure that their chosen 'ambassadors' flex the latest accessory on Instagram, tout the freshest makeup in a YouTube tutorial, and sport the newest active wear on Twitter.
3 / 5 观点
Sustainable luxury: can fashion be 'fixed'?
Ethical and sustainable fashion is increasingly on the industry's agenda and 2019 appears to be a year of significant awakening for many luxury players.
5 / 5 观点
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Which Asian Awards event?
SPC manufacturing waiver for export and stockpiling comes into force
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The UKIPO look at various DG marks: DG? Don't go there, even for paper aprons
VITA descriptive for kitchen goods (although only in Sweden?)
The EUIPO decides on a ferocious battle between two tigers
Government launches consultation on building safety regulation