Consumer and Retail in the News – Issue 306

TW Viewpoint:

'We are what we eat'.

Consumer demand to uncover more about what is in the food we eat has sparked innovation in the retail market. In its latest line of full-fat milk, Carrefour makes use of blockchain technology to connect shoppers to the origin of their purchase - even going so far as providing names and photographs of those further down the supply chain. Meanwhile, students in Germany have come up with a way to make drinking beer sustainable, brewing it using excess sushi rice that would otherwise go to waste.

Below, Timo Boldt, founder of recipe box company 'Gousto', tells us customers increasingly want to know what goes into their food and where it comes from. With 5 million recipe boxes ordered per month in the UK and this online market growing fast, he could be right.