作者
Olaf Gillert

Olaf Gillert, LL.M.

合伙人

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Roland Mallinson

Roland Mallinson

合伙人

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作者
Olaf Gillert

Olaf Gillert, LL.M.

合伙人

Read More
Roland Mallinson

Roland Mallinson

合伙人

Read More

2018年7月27日

On your marks, get set... Asia

Following the success of our 'On your marks, get set… Europe' guide to brand protection, we have developed a similar guide for Asia. 'On your marks, get set… Asia' is a practical guide designed to help brand owners navigate the trade mark systems in Asia so that they can properly protect their brands and build their businesses. It will be of interest to any business with ambitions to expand into Asian markets.

This guide explains:

  • how the Asian trade mark systems work
  • how to decide on protection that suits your situation and needs
  • how the individual jurisdictions differ and what that means for your business
  • how to manage and resolve the risks you face when protecting or rolling out your brand in Asia
  • the best ways to deal with threats to your brand and your reputation
  • what to do in the face of opposition proceedings and injunctions.

Download our guide (see link below) or request a hard copy. And don’t forget to check out the companion volume, 'On your marks, get set… Europe!'.

If you have any questions or queries regarding this guide or your brand that you would like to discuss, please contact your regular Taylor Wessing IP representative.


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