17 août 2018
TW ViewpointWith high street names having to find new ways to monetise their retail space, Superdrug has launched its own Botox and fillers service in-store. This is a bold strategy and follows its successful Love Island sponsorship campaign which will surely resonate with young consumers. At the same time, Superdrug will need to balance the need to diversify its offering and staying relevant with current regulations and the impact such key changes may have on its brand image. |
This week's top stores in the Consumer and Retail sector:
Coca-Cola steps up the zombie hunt: More than 100 products identified for elimination
(Beverage Daily)
Animal welfare coalition formed by major companies
(Foodbev)
Checkout-free shopping trialled by Sainsbury's
(BBC News)
CO2 shortage extends to supermarkets shelves
(The Independent)
Homebase to close almost a fifth of stores
(The Guardian)
McDonald's to trial reservation-only restaurant
(QRS Media)
Speculation on merger with House of Fraser and Debenhams
(The Insider)
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