Consumer and Retail in the News – Issue 276

TW Viewpoint

With high street names having to find new ways to monetise their retail space, Superdrug has launched its own Botox and fillers service in-store. This is a bold strategy and follows its successful Love Island sponsorship campaign which will surely resonate with young consumers. At the same time, Superdrug will need to balance the need to diversify its offering and staying relevant with current regulations and the impact such key changes may have on its brand image.

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