Descriptive marks: marketer's nirvana or lawyer's nightmare

    • - BST

Join our experts Roland Mallinson and Simon Jupp as they discuss the challenges posed by descriptive trade marks and their experiences in overcoming them.  

We will cover:

  • the recent high-profile decisions dealing with descriptive marks
  • issues with use, registration and enforcement of descriptive marks
  • descriptive use as a defence in trade mark proceedings, and
  • considerations when clearing descriptive brands and dealing with earlier rights (legal vs commercial risks).

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