Session #11: Flourishing world: how anti-greenwashing regulation can create your competitive edge

In a world of rising regulation, fragile trust, and increasing scrutiny, sustainable marketing is at a turning point. The next move? Verified value.

Join Giles Crown and Flourish for this webinar exploring how forward-thinking marketers are turning compliance into creativity and risk into opportunity.  

This session is built for CMOs, brand leaders, and sustainability leaders who need to drive business resilience and success. 

What we’ll cover: 

• The true cost of greenwashing:  why ignoring compliance risks reputation and revenue.
• Regulation as a growth lever: use evolving rules to unlock innovation and brand edge.
• Creativity through compliance: how AI is transforming greenwashing risk into storytelling power. 
• Collaboration that drives value: align marketing, legal, and sustainability for impact. 
• From claims to credibility: why verified marketing is the future — and the opportunity.