Green brands: what can be trade marked?
von Dr. Wiebke Baars, LL.M. und Louise Popple
„Green Brands“ - Die Anforderungen an „grüne Marken“
Checklist for green claims in Austria
Martin Prohaska-Marchried and Martina Stranzinger provide the top 15 points for marketers to consider when making green claims in advertising in Austria.
von Dr. Martin Prohaska-Marchried und Mag. Martina Stranzinger
6 von 6 Insights
Dutch Advertising Code Committee tightens rules for sustainability claims
Margot van Gerwen and Nick Strous look at the new Dutch Sustainability Advertising Code.
von Margot van Gerwen und Nick Strous
5 von 6 Insights
Green Advertising in Germany – making carbon neutral claims
Andreas Bauer looks at rules around making carbon neutral claims and analyses recent German case law.
von Andreas Bauer
3 von 6 Insights
Green Claims Directive: EU to set strict minimum criteria for communication and substantiation of environmental claims
Daniel Wiemann looks at the EC's proposals for tackling greenwashing.
von Daniel Wiemann, LL.M. (UCLA)
1 von 6 Insights
EU-Richtlinie vorgestellt: Das bringt der Entwurf zur Kommunikation und Belegbarkeit von umweltbezogener Werbung (Green Claims Directive)
Continued focus on greenwashing
von Debbie Heywood
Neue EU-Richtlinie „on green claims“: Bußgelder und hohe Anforderungen an die Belegbarkeit und Kommunikation von umweltbezogener Werbung
