Worldwide Brand Portfolio Management
Our Trade Marks practice is strategically core to the firm, reflecting our fundamental appreciation of the proper strategic value of our client's brands. We provide a genuine "one stop shop" service, adapted to meet the needs of:
- Owners of large portfolios of brands, whether household names or not;
- Businesses that have one, or a few, key international brands.
In addition to our trade mark licensing and litigation expertise, the same team handles all aspects of trade mark portfolio management. This includes:
- Clearance for new brands
- Filing and prosecuting new applications on a worldwide basis
- Representing clients in oppositions, revocations and other registry actions
- Effecting renewals
- Recording assignments and other registry changes; and
- Watching services to monitor conflicting third party applications.
The practice is substantial even by trade mark agency standards. This gives us real, daily and hands-on experience of dealing with registry objections and third party conflicts.
We structure our teams to integrate the lawyers closely with the legally-trained assistants/paralegals and clerks that ensure we can provide cost-effective support on the more routine aspects.
We provide our portfolio clients with online 24/7 access to their trade mark data. This means clients can create their own reports and provide their business people with direct read-only access as appropriate. Because we manage renewals in-house, our data is real time. It does not need to be synchronised with the database of an outsourced bulk renewal agency.