Brand Disputes and Litigation
Our goal is to resolve our client's brand and design disputes to their satisfaction quickly and cost-effectively. In doing so, we will defend their interests vigorously, whether at first instance or on appeal, including to the General Court and Court of Justice of the European Union.
Where appropriate, we will take an aggressive leave-no-stone-unturned approach. However, we usually aim to do no more than is needed to secure the desired commercial outcome.
In particular, we are not looking to notch up high profile court wins. Instead, we set out to make the other party seriously doubt the merits of their case as early as possible. Our strong reputation in the field of intellectual property means that opposing parties take our client's case seriously from the start. That helps in finding alternative solutions more quickly. We see needlessly going to trial as a failure in this respect.
Throughout a dispute, we remain on the lookout for the cost-effective business outcome. This may mean:
- Proceeding with registry actions (oppositions, revocations or/and cancellations) or tactical new filings, instead of litigation; and/or
- Otherwise pursuing litigation in a different jurisdiction to the initial dispute or in multiple jurisdictions.
This is the benefit of our multi-disciplinary approach, which combines in one team our international portfolio and filing practice with our litigation practice. Having all such disputes conducted by litigators, with pan-European experience, can be key to securing the desired result.
