Fashion and Luxury Brands

Owners of high-profile fashion and luxury brands need to tackle such diverse problems as counterfeit goods and copycat products, how best to embrace the Internet and social media to interact with consumers, and business expansion whether through investment, new retail ventures or into new territories.

Brand value is central to everything, ensuring that it is not undermined or diluted. Pragmatic and cost-effective protection and enforcement is vital, including dealing with the pitfalls which can arise in new markets. For example, companies often find that their brands have already been registered by third parties in other countries, especially China, and need to adopt a sensible strategy to overcome that problem.   

Managing commercial relationships is also key, whether licensing, collaborations with other brands, selective distribution or product line diversification.

We are a leading adviser to major fashion and luxury brands, both new and long-established. We have extensive experience and knowledge of the sector, together with the relevant legal specialisms. This extends across our offices in Europe, the Middle East, and Asia, meaning that we are well placed to advise both national and global businesses, as well as those looking to enter new markets around the world. You can depend on us to give all the latest advice and practical support you need to tackle - and overcome - the challenges you face.

Our relevant specialist expertise includes:

  • Protecting and enforcing trade marks and designs
  • Licensing and other commercial agreements
  • Selective distribution
  • Employee and freelancer issues
  • Opening new stores
  • Online and social media
  • Data protection
  • Reputation management
  • Structuring new investment
  • Mergers and acquisitions

Praise for The Collection

"It's totally on the money and I've recommended it to our whole team as the most handy / easily digestible / non-legal-legal guide to fashion that I've seen"

In-house Counsel, Fashion company

"It will be a vital resource for designer businesses. It captures the combination of legal expertise and industry knowledge that Taylor Wessing's Fashion and Luxury Brands group provided as part of its highly valued partnership with the BFC Trust"

Caroline Rush, Chief Executive, British Fashion Council