The significance of Europe's ruling on Google ads and trademarks
The European Court of Justice’s recent ruling in Google v Louis Vuitton Malletier SA has been hailed a major legal victory for Google and other in internet search providers. That, however, is only part of the story.
The Luxembourg-based court held on 23 March that a search provider does not infringe a mark by merely selling it as a keyword that triggers online ads. But the court also added several caveats which create legal risks for both purchasers and sellers of keywords.
Jason Rawkins, a partner at Taylor Wessing provides comments in this article written by Steven Seidenburg for Intellectual Property Watch on 7 April 2010, reproduced with the kind permission of the editor.
View the article from the Intellectual Property Watch website (subscribers only)
Lawyers Jason Rawkins
