Product placement is unbanned, well almost - with exceptions

22-Feb-2010  |  Consumer Brands, Copyright & Media Law, Trade Marks & Designs


The UK government has formally reversed its previously announced ban and will join the rest of the EU (other than Denmark) and allow product placement on television but with the following exceptions:

  • a total ban on product placement of the following products:
    • alcohol;
    • foods and drinks high in fat, salt or sugar (HFSS) foods);
    • gambling;
    • tobacco products and smoking accessories;
    • medicines; and
    • infant formula and follow-on formula
  • a total ban on any product placement in the following genres of television programming:
    • current affairs
    • consumer or religious programming; and
    • news programmes.

Lawyers Tony Ghee, Timothy Pinto

 
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