Preparing for 2012
We have a fresh batch of content on our Taylor Wessing Download site which provides insights into the legal implications of the latest media and technology developments.
This month’s articles take a look at "Preparing for 2012". The London Olympics this summer will generate huge quantities of content (user-generated and editorial) and promotion about and relating to them. In this month's Download, we discuss how LOCOG and the IOC will seek to control that activity (ambush marketing) and we look at examples of why they are concerned about it.
Lawyers Niri Shanmuganathan, Adam Rendle, Timothy Pinto
