Could OEM trade opportunities run Duracell’s batteries flat?
05-Sep-2011 | Trade Marks & Designs
Procter & Gamble (P&G) has found itself in a potentially tricky trademark situation after genuine, cut-price Duracell batteries in packaging that screams ‘counterfeit’ at consumers found their way onto online marketplace Amazon.com. The incident highlights the trademark issues that can arise when working with original equipment manufacturers (OEMs).
Roland Mallinson, discusses the issues surrounding the batteries’ entrance to the market with World Trademark Review.
Read the article in World Trademark Review (registration required).
Lawyers Roland Mallinson
