Dr. Wiebke Baars, LL.M. (UCL) – Partner

Wiebke Baars advises national and international clients on both contentious and non-contentious issues with a particular emphasis on intellectual property law and food law. She deals with national, European and international trademark applications and represents clients in proceedings at the GPTO as well as at OHIM. In the field of trademark law she has extensive experience with licence and cooperation agreements. Her main clients include companies from the media, fashion, toys and food industry.

Wiebke Baars studied law and journalism in Hamburg and completed both legal state exams in Hamburg in 1994 and 2000. In 1997 she gained a Masters of Laws degree from UniversityCollege, London and in 1999 she completed her doctorate on a topic relating to broadcasting regulation.

Wiebke Baars regularly publishes articles on trademark issues, unfair competition and media law. Her list of publications includes a book on broadcasting regulation (Nomos 1999). She is the editor of Taylor Wessing's IP/IT newsletter iTPS and teaches competition law at the University of Hamburg.

Wiebke Baars is listed in the annual JUVR Handbook as a highly recommended lawyer in trademark and unfair competition law matters.

She is a member of the German Association for the protection of intellectual property and copyrights (GRUR) and of the International Trademark Association (INTA).

Wiebke, a native German speaker, is fluent in English.

Taylor Wessing Practices

• Intellectual Property

Taylor Wessing Industries

• Media & Entertainment

Areas of Expertise

• Advertising and PR
• Copyright
• Defamation
• Designs
• Film and TV
• Interactive media
• Press and publishing
• Trade marks
• Unfair competition

Topical Issues

• Federal Court of Justice Upholds Case Law on Trademark Use in Metatags and White-On-White Writing
• Keyword-Advertising