Love it or loath it, there is no denying the importance of direct marketing to businesses competing in the modern marketplace. Yet success is not just about reaching the largest possible audience. To thrive, businesses must align their marketing practices with the wishes of their audience and with the applicable regulatory framework. This month, Global Data Hub considers some of the latest developments in direct and electronic marketing across Europe and in other key jurisdictions.
The ever growing, eye watering amount of data we are churning out is fuelling the technology to analyse and exploit it. Opinion is divided as to whether this is a good or bad thing. Are the benefits outweighed by the privacy risks and competition issues and how is the legal framework coping with the strain? This month, Global Data Hub looks at the threats and opportunities posed by Big Data.
We look at the data protection regimes in a number of key Asia Pacific countries. While some, like Australia, have a history of protecting personal data through dedicated legislation, others have been slower to act. Many APEC countries, have, however, recently realised or are now beginning to realise that effective data protection regulation is necessary, not only to protect the rights of their citizens, but also to enable them to have sufficient faith in organisations to entrust them with their personal data and to give oversight on cross-border transfers in the global marketplace.