As 2014 draws to a close, yet again, we seem likely to be ending the year without a new EC data protection Regulation. That's not to say there hasn't been plenty going on in the data protection and privacy arena. In our last batch of content this year, we take a look at some of the major developments in 2014 and consider what lies ahead. Will 2015 be the year of the Regulation?
Love it or loath it, there is no denying the importance of direct marketing to businesses competing in the modern marketplace. Yet success is not just about reaching the largest possible audience. To thrive, businesses must align their marketing practices with the wishes of their audience and with the applicable regulatory framework. This month, Global Data Hub considers some of the latest developments in direct and electronic marketing across Europe and in other key jurisdictions.
The ever growing, eye watering amount of data we are churning out is fuelling the technology to analyse and exploit it. Opinion is divided as to whether this is a good or bad thing. Are the benefits outweighed by the privacy risks and competition issues and how is the legal framework coping with the strain? This month, Global Data Hub looks at the threats and opportunities posed by Big Data.