Sports and Sponsorship
As the international business of sport touches many highly technical areas of law and regulation, we adopt a multi-disciplinary approach so that we combine the right lawyers for the job at the appropriate level of experience and technical expertise. We add value to our clients' sport-related businesses through both our technical expertise and a thorough understanding of the sports world.
Clients of our Sports and Sponsorship practice include broadcasters, sports teams and governing bodies, official sponsors, licensees and other brand owners. We regularly advise on sponsorship agreements in various media including traditional channels such as TV and radio and also bespoke arrangements including celebrity endorsements, football shirt deals and new media.
The group's work covers the full spectrum including:
- sponsorship, merchandising, ambush marketing and player image rights
- rules, regulations and governance of sports
- sporting events and promotions
- player rights, contracts and transfers
- broadcasting and interactive technology, media, e-commerce and the Internet, and
- disputes relating to sports regulations and contracts.