The London Olympics will generate huge quantities of content user-generated and editorial) and promotion about and relating to them. In February, we discuss how LOCOG and the IOC will seek to control that activity (ambush marketing) and we look at examples of why they are concerned about it.
Adam Rendle looks at how restrictions on advertising the Olympics can be applied to social media.
Emma Allen and Adam Rendle consider how the 2012 legal regime may have applied to past examples of ambush marketing.
Rachel Farr explores the impact of the Olympics on UK businesses.
Tony Ghee imagines what might happen if footage of off-camera events goes viral.
Justine Wilkie discusses the strict rules and guidelines restricting unauthorised associations with the Olympics.
Here we look at the balance between internet freedom and claimant-friendly libel and privacy laws.