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Advertising and social media featuring the Games
Adam Rendle looks at how restrictions on advertising the Olympics can be applied to social media.
Ambush marketing
Emma Cross and Adam Rendle consider how the 2012 legal regime may have applied to past examples of ambush marketing
On your marks and get set for the Olympics
Rachel Farr explores the impact of the Olympics on UK businesses.
Have you checked your Olympics ticket?
Tony Ghee imagines what might happen if footage of off-camera events goes viral.
Reporting and broadcasting the Olympics
Justine Wilkie discusses the strict rules and guidelines restricting unauthorised associations with the Olympics.
Freedom of speech on the web
Here we look at the balance between internet freedom and claimant-friendly libel and privacy laws.
Preparing for London 2012
The London Olympics this summer will generate huge quantities of content (user-generated and editorial) and promotion about and relating to them. In this month's Download, we discuss how LOCOG and the IOC will seek to control that activity (ambush marketing) and we look at examples of why they are concerned about it.