Keyword Advertising - Settled Points and Open Questions
A closer look at the emerging judicil approach in the European Union
The permissibility of optimizing online advertising by using third parties' trade marks as keywords is one of the topics that have been currently discussed within the last years and which have been subject to several partly contrasting decisions in a number of European countries. Following the submissions of several European courts concerning Google's Ad-Word system the European Court of Justice (ECJ) has laid down the criteria under which keyword advertising constitutes a trade mark infringement.
Anwälte Dr. Wiebke Baars
