Consumer Products
With a focus on food, drink and household goods, our Consumer Products team advises over 40% of the world’s top 50 brands and their suppliers across the entire supply chain – from manufacturers and producers to distributors and technology providers.
Our services cover three distinct sectors:
- Fast Moving Consumer Goods - which covers low-priced items that are used with a single or limited number of consumptions.
- Food and Beverage - covering all food and drink products served in hotels, restaurants, bars and other venues and establishments.
- Retail - the sale of goods or commodities in small quantities directly to consumers.
We give practical and commercial advice across a full range of areas important to the sector including:
- Advertising, loyalty and promotions
- Brand protection
- Comparative advertising
- Competition
- Compliance
- Counterfeiting
- Distribution agreements
- Expansion into international markets
- Franchising and brand licensing agreements
- Insurance
- Joint ventures
- Labelling
- Mergers & acquisitions
- Online branding issues
- Outsourcing
- Product liability
- Reputation management
- Social media
- Supply contracts
- Sustainability